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Tips and Tricks for Instagram Success
Avoiding Instagram is a lost opportunity for many brands. With over 300 million active monthly users and an average of 70 million photos posted per day, hopping on the Instagram bandwagon often...
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How to Balance Work and Life as a Freelancer
If you’re a freelancer, then you know the job brings a blend of coveted freedom and flexibility to talented creators. According to a 2015 survey by Contently, 39% of respondents said that setting...
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7 Sins of Content Marketing
Whether just starting out or having an off day, we’ve all made an unfortunate mistake or two in content marketing. Righting that wrong and moving on is important, but what happens if you repeat those...
View Article6 Video Marketing Ideas for Brands
Psst, online marketers: it’s time to get serious about video. With social media increasingly focused on the use of visuals, there’s just no escaping the allure of that Play button. The proof is in the...
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10 Tips: Make Your Pinterest Page Shine
To pin or not to pin? That’s the question many brands ask when completing their collection of social media pages. On the surface, Pinterest may simply look like an online scrapbook for images and...
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6 Steps to a Zen Digital Strategy in 2016
Advancing technology and unsteady organic reach are brewing the perfect storm for innovative digital marketing content. The past few years have seen a boom in creative tactics, including successful...
View Article8 Weekend Tips for a Zen Workweek
There’s nothing quite like the feeling of clocking out on a Friday. For many, it’s the chance to kick back, relax, and not think about meetings or persistent projects. But while pampering yourself is a...
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Building Your 2016 Content Strategy
Building a solid content strategy based on trends and statistics is the key to reaching your marketing goals every year. But with so much data to digest, knowing where to start is sometimes tricky....
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11 Awesome Sites for Free Stock Photos
If you’re a frequent blogger or a seasoned content marketer, then you know the painstaking process of finding just the right photos to use in your written and visual content. It can be a drag. While...
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10 Ways to Get Fresh Blog Post Ideas
Coming up with unique ideas for blog posts is a tricky task, but it’s more important than ever. According to HubSpot, companies that blog receive 97% more links to their website and marketers who blog...
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10 Tips for Sharpening Your Writing Skills
Whether you’re a content marketing professional, a freelance writer, or you simply love to blog, keeping your writing skills sharp is a key to creating great content. If you’re feeling stuck or just...
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Color Psychology and Content Marketing
With the ability to catch the eye and spark emotion, color is an influential tool in the realm of content marketing. Just how influential is it? Research shows that color increases a reader’s attention...
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10 Tips for Impressive Infographics
Infographics are undoubtedly one of the best sources of visual content that a brand can create in today’s marketing world, and they’ve been growing in popularity for a while. According to information...
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5 Creative Ways to Use Video Marketing
One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone....
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Follow This Recipe for Flavorful Content
Custom content is more important than ever in the marketing world. In fact, 90% of businesses and brands market with content, while 78% of CMOs think that custom content is the future of marketing...
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Get Ready for Facebook 360
With the ability to take panoramic photos on almost every smartphone these days, it’s no surprise that many social media shutterbugs have eagerly awaited Facebook’s latest update: Facebook 360. While...
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Standing Out in the Content Crowd
Every marketer knows the importance of crafting winning content that increases brand recognition, gains loyal followers, and drums up interest. It’s all in the numbers. 72% of B2B marketers are...
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5 Ways to Conquer Facebook’s News Feed
Facebook is making big changes to its News Feed algorithm…again. While many marketers are used to these updates, it’s fast becoming an ‘adapt to survive’ situation for those who do not have a large...
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6 Quick and Easy Ways to Use Periscope
This week, Periscope added Tweet Embeds, Replay Highlights, and Live Autoplay to its stock of features. With Periscope’s “hundreds of millions of live and replay broadcasts,” the streaming app is a...
View ArticleHere’s Why You Need Custom Content
There’s no denying the importance of custom content in today’s world of online marketing. As it becomes more difficult to stand out in the content crowd, you have to think of new ways to provide value...
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