Millennials and the Future of Content Marketing
As far as the digital world goes, there’s no power greater than the youth movement. With the ability to bolster fledging online communities or topple once mighty dynasties – see the ghost town that...
View ArticleCustomer Relationship Management (CRM) and Content
Customer Relationship Management (CRM) and the “meaningfulness” of a brand are terms that come up a lot when a marketing strategy is being considered. But what does this mean for the content that will...
View ArticleLiving Your Content
It’s not a content industry secret that authenticity is the key to staying in touch and engaging with consumers. Getting the content to be authentic, though? That’s a secret successful brands guard and...
View ArticleGet The Most Out Of Your Content
Content creation, and all the steps that go along with it, take time, innovation and man power. But sometimes we have to face the music and realize that we’re missing one (or all) of those things. When...
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Top 5 Podcasts for Inspiring Content
These days it seems like anybody who is anybody in the content marketing industry has their own Podcast, and it isn’t surprising since multimedia marketing will definitely be the way of the future....
View ArticleFacilitating Workshops for Creative Output
Sometimes sitting alone in the office isn’t the way to foster the creative spirit, and getting a couple sets of eyes on a piece of work can elevate it from okay to spectacular. A workshop has the...
View ArticleFresh Out of Content Marketing World 2015
When an event includes milling around with a bunch of storytellers and content enthusiasts, it’s bound to produce plenty of creative ideas. That’s exactly what Content Marketing World, the largest...
View ArticleThe Secret to Good Content? Happy Creators
It is a well-known fact that companies with happy employees generally perform better with consumers. If a company applies the same philosophy to content, the difference in the style and tone of...
View ArticleBrand vs. Publisher: The Content Marketing Battle
In the ever-evolving content marketing industry, there is a debate raging on the responsibility of brands and the content they produce. Is it to promote business and customer relationships? There is no...
View ArticleWant to Write Excellent Content? Be an Expert
It’s the first piece of advice you get as a writer, “Write What You Know.” Just because it is an old adage doesn’t mean it is without merit. Anyone who has started a blog, written a story, or even...
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6 Steps to a Zen Digital Strategy in 2016
Advancing technology and unsteady organic reach are brewing the perfect storm for innovative digital marketing content. The past few years have seen a boom in creative tactics, including successful...
View Article8 Weekend Tips for a Zen Workweek
There’s nothing quite like the feeling of clocking out on a Friday. For many, it’s the chance to kick back, relax, and not think about meetings or persistent projects. But while pampering yourself is a...
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Building Your 2016 Content Strategy
Building a solid content strategy based on trends and statistics is the key to reaching your marketing goals every year. But with so much data to digest, knowing where to start is sometimes tricky....
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11 Awesome Sites for Free Stock Photos
If you’re a frequent blogger or a seasoned content marketer, then you know the painstaking process of finding just the right photos to use in your written and visual content. It can be a drag. While...
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10 Ways to Get Fresh Blog Post Ideas
Coming up with unique ideas for blog posts is a tricky task, but it’s more important than ever. According to HubSpot, companies that blog receive 97% more links to their website and marketers who blog...
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10 Tips for Sharpening Your Writing Skills
Whether you’re a content marketing professional, a freelance writer, or you simply love to blog, keeping your writing skills sharp is a key to creating great content. If you’re feeling stuck or just...
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Color Psychology and Content Marketing
With the ability to catch the eye and spark emotion, color is an influential tool in the realm of content marketing. Just how influential is it? Research shows that color increases a reader’s attention...
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10 Tips for Impressive Infographics
Infographics are undoubtedly one of the best sources of visual content that a brand can create in today’s marketing world, and they’ve been growing in popularity for a while. According to information...
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5 Creative Ways to Use Video Marketing
One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone....
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Follow This Recipe for Flavorful Content
Custom content is more important than ever in the marketing world. In fact, 90% of businesses and brands market with content, while 78% of CMOs think that custom content is the future of marketing...
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